North Face Jackets become trend

By Kaylin Taggart
STAFF WRITER

They are everywhere — black, white, purple, pink and multi-colored. The furry and warm establishments at The College at Brockport are taking over.

Anywhere you turn, people are sporting North Face jackets. But why have these jackets become such a fad?
The North Face was founded in 1968 in San Francisco, Calif. as an equipment-retail store. Eventually, camping and ski equipment were added to the line.

The name, North Face, was chosen because the north face of a mountain in the northern hemisphere is the hardest to climb. The logo, a quarter circle, split into three lines, is a skewed version of the Half Dome rock found in Yosemite National Park in California.

Some students, like Chris Waldron, a junior recreation and leisure major, dislikes the North Face jackets.

“Everyone looks the same,” Waldron said. “I wear a Fulton jacket and people know who I am, but with the North Face jackets, you look like everyone else.”

Waldron said that the jackets are an obvious form of self-expression. He said he was not for or against them, he just did not understand why people need to blend in with one another.

“You walk into Harrison and see groups of girls with blonde highlights and black North Faces,” Waldron said.
On the other hand, Nate Cornett, a sophomore physical education major, has a different opinion about The North Face jackets.

“Personally, I like them,” Cornett said. “They are warm and comfortable and I do not care that they are name brand.”

Cornett has never bought a North Face jacket before.

“People have always bought them for me which is the only reason I have one,” he said.

He believes there is a certain target audience of people who tend to wear the jackets:
“Usually upper class, urban college students,” Cornett said.

He said he thinks they are merely a trend that will eventually fade out.

Like Cornett, Tracy Kennell, a junior communications major, also has a taste for the North Face.
“I own one because they are warm and very comfortable,” Kennell said.

Usually, the retail price of The North Face jackets runs from $55 to $130, depending on style and gender. However, the price does not affect Kennell’s opinion about the jackets.

“I would rather pay a good amount of money for something that I know will last a long time,” Kennell said.

As these jackets become more and more popular, the question seems to be if the trend will last? Are they only a college fad or is the warmth and comfort what keeps people buying more?

“Society tells us to look a certain way and North Face jackets are one of them,” Kennell said. “I think they will be around for a long time.”

Exhibition celebrates students' art

Manage your time to become less stressed

Flo Rida gets low for students

Hair stands test of time, offers message of peace

Vogue Vixen: Springs sheds sunshine

Cloud 9 opens for Flo Rida

Keating doesn't drop the ball

North Face Jackets become trend

Department holds annual banquet

Graduation raises questions